New E-Commerce Technology from CNET Channel Dynamically Selects and Explains Accessories for Products
SAN FRANCISCO, Calif. March 8, 2007 - In a recent test of a new e-commerce technology for "intelligent" cross-selling of accessories, PC Universe (OTC:PCUV.PK) achieved a 22% increase in accessory revenue per order. This result was due to Intelligent Cross-Sell™, a new Web service from CNET Channel, a property of CNET Networks (NASDAQ:CNET).
Intelligent Cross-Sell works like a good salesperson thinks, allowing businesses to target cross-sells by popularity, brand affinity, key selling features, partner incentives, and many other factors. The system then automatically selects and explains the best accessories on a product-by-product basis, dynamically altering selections as inventory and other business conditions change.
"Intelligent Cross-Sell enables us to do suggestive selling in a way that's helpful to customers and is measurably better for our business," said Patrick Colletta, Director of E-Commerce at PC Universe. "Based on these initial results, we believe we can do even better in other categories where we will be applying Intelligent Cross-Sell."
The test was conducted on PC Universe transaction data from July 26, 2006, to January 3, 2007. This period was split into "before" and "after" segments to measure Intelligent Cross-Sell's effect. In the categories where Intelligent Cross-Sell was active, PC Universe had a 22% increase in accessory revenue per order and a 10% increase in attach rate (the percentage of orders with at least one accessory).
Equally important as these increases, PC Universe did not need to manage the Intelligent Cross-Sell system on a day-to-day basis. Instead, Intelligent Cross-Sell worked via "guided automation," whereby PC Universe could define the cross-selling logic via business rules but the day-to-day execution was handled automatically by Intelligent Cross-Sell.
"PC Universe is an innovator that was quick to embrace the ideas behind Intelligent Cross-Sell," said Steve Krause, Vice President of Analytic Products, CNET Channel. "The numbers from this study explain why."
or more information about Intelligent Cross-Sell, which is currently available in the United States and Canada, visit ics.cnetchannel.com or call 1-877-276-5560 x2790.
Register Today for an Upcoming "Live" Webcast
CNET Channel will be hosting a Webcast on March 13, 2007 at 10:00am PST / 1:00pm EST. During this session, Steve Krause of CNET Channel will demonstrate Intelligent Cross-Sell with guest Patrick Colletta of PC Universe, who will comment on how his company has used the technology.
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About CNET Channel
CNET Channel (www.cnetchannel.com), a division of CNET Networks, is the world's leading independent source of product information, supporting both online catalogs and traditional sales processes with detailed content on over 3.2 million technology products worldwide. Over 2,100 high technology manufacturers and channel businesses in 35 national markets depend on CNET Channel to deliver world-class content solutions that maximize their sales effectiveness and minimize the cost and complexity of providing accurate and useful product information. Customers include Best Buy, CDW, CompUSA, Dell, HP, Insight, OfficeMax, Sony, Tech Data, Zones and many more.
About CNET Networks, Inc.
CNET Networks, Inc. (Nasdaq: CNET, www.cnetnetworks.com) is an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. The Company's leading brands include CNET, GameSpot, TV.com, MP3.com, CHOW, ZDNet and TechRepublic. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe.
About PC Universe, Inc.
A Boca Raton, Florida-based reseller and service provider, PC Universe, Inc., sells more than 250,000 technology products from over 700 brands. It also provides professional technical services, such as networking design and installation; ongoing network and hardware maintenance; network security analysis; managed services and network monitoring; business continuity planning; disaster planning and recovery; and voice over Internet protocol services. The company serves the information technology needs of businesses of various sizes; federal, sate, and local government entities; and public and private educational institutions. Its Web site is ranked by Internet Retailer magazine as one of the top 500 retail sites on the Internet. For more information, visit www.pcuniverse.com or call 1-800-PCUNIVERSE (728-6483.)