St-Legier, February 3, 2003 - CNET Channel, a business unit of CNET Networks, Inc. (Nasdaq: CNET) and Komplett (Oslo:KOM), a leading European player in Internet shopping, today announced that they signed an agreement to provide Komplett's online shoppers with timely, structured, and searchable technology product information. Komplett is using CNET Channel's DataSource, a product catalog maintenance service focused on technology products, to provide its users in Norway, Sweden, UK, Ireland and Germany the product information they need for a seamless online researching and buying experience.
"After doing extensive research on other data services and looking into managing product information in-house, we found that outsourcing product data to the experts at CNET Channel simply makes the most sense for us," said Eric Sandtro, CEO, Komplett. "We are creating new cost efficiencies by outsourcing a necessary but resource-intensive data maintenance function. Thanks to a quick two-month integration process , we have achieved a new level of service for our customers within an extremely short period of time. By enhancing our Internet shops with CNET Channel's product data, we provide an improved purchase environment and expect to attract more visitors and increase the customer conversion rate."
Komplett's European Internet shops offer visitors a wide range of technology products, such as PCs, computer system components, home electronics and related equipment. Komplett recorded more than 3,8 million visits in the third quarter of 2002, which resulted in approximately 94,500 orders.
"We are very pleased to be partnering with an Internet leader such as Komplett to serve and support their European Internet technology shops with our standardized multilingual and multi-vendor product information, " said Albert de Heer, president of CNET Channel. "Our products and solutions are gaining significant traction in the European market and are setting the standard for efficient and informed technology buying and selling across the IT supply channel."
DataSource is a product catalog maintenance service, which transforms, on demand, the customer's product portfolio into rich, granular, and standardized product data, called Transactive Product Data™ (TPD™). TPD enables customers to build an enhanced, multilingual, multi-vendor and well-informed purchase environment at a fraction of the cost of most internal operations. It can be stored in any e-commerce platform product database to enable Web sites' searching, comparing, and configuring functionalities. The component-based product information allows the building of fully customizable product information pages. CNET Channel currently offers more than 1.5 million SKU's worldwide from 5,000 manufacturers in its multilingual TPD format- available in 12 languages.
Komplett is one of the leading European players in Internet shopping, and its activities include the Internet shops Komplett.no, Komplett.se, Komplett.co.uk, Komplett.ie and Komplett.de. Komplett sells PCs, computer system components, home electronics and related equipment. In addition to Internet sales in the Norwegian, Swedish, UK, Irish and German markets, the company is also a major player in retail store sales and wholesale distribution to computer resellers in Norway. Komplett is a public company and listed on Oslo Stock Exchange (ticker: KOM).
About CNET Channel
CNET Channel (www.cnetchannel.com), a division of CNET Networks, is the world's leading independent source of product information, supporting both online catalogs and traditional sales processes with detailed content on over 3.2 million technology products worldwide. Over 2,100 high technology manufacturers and channel businesses in 35 national markets depend on CNET Channel to deliver world-class content solutions that maximize their sales effectiveness and minimize the cost and complexity of providing accurate and useful product information. Customers include Best Buy, CDW, CompUSA, Dell, HP, Insight, OfficeMax, Sony, Tech Data, Zones and many more.
About CNET Networks, Inc.
CNET Networks, Inc. (Nasdaq: CNET, www.cnetnetworks.com) is an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. The Company's leading brands include CNET, GameSpot, TV.com, MP3.com, CHOW, ZDNet and TechRepublic. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe.