June 21, 2010 (San Francisco, CA) CNET Content Solutions, a division of CBS Interactive, has teamed up with Lenovo to syndicate the PC maker's content worldwide through ContentCast™. ContentCast™ is a CNET Content Solutions real-time syndication service, which provides Lenovo "Brand Showcase" and "Explore Product" content to Lenovo's retail and distribution partner websites.
ContentCast™ combines Lenovo's marketing assets with CNET DataSource™ to deliver Lenovo Brand messaging directly to Lenovo's partner sites. Using an "Explore Product" module and a separate "Brand Showcase" module, ContentCast™ delivers manufacturer's messaging to the partner's product page and enables Lenovo to immerse the user in their brand messaging without ever leaving the partner's retail site.
"CNET Content Solutions 10 year mission has been built around the promise of delivering high quality, relevant manufacturer content into the global market place. And Lenovo's choice to leverage ContentCast™ as the syndication solution to reach their network of worldwide partners is a powerful validation of that model," said Sean Murphy, VP and General Manager of CNET Content Solutions.
"Lenovo is pleased to be working with CNET Content Solutions on this strategic initiative to syndicate our brand assets to our partners," said David Churbuck, Vice President, Global Digital Marketing, Lenovo. "Within weeks of the project launch, the Lenovo brand messaging was active on our partner's sites, surpassing our aggressive goals and delighting our customers."
The ContentCast™ platform leverages the infrastructure of CNET Content Solutions and technology partner Tie Holding ("TIE"). The technology platform for the service is powered by the innovative TIE Kinetix Content Syndication Platform.
"The opportunity to support Lenovo's syndication goals continues to solidify the strong partnership between TIE and CNET Content Solutions, and highlights the ongoing synergy between the technology and experience of our two companies," said Jan Sundelin, CEO of TIE.
About CNET Content Solutions
CNET Content Solutions, (www.cnetcontent.com), a division of CBS Interactive, is the world's leading independent source of product information. With detailed content in 35 markets on over 6 million technology products in 18 languages, CNET Content Solutions helps thousands of resellers and retailers convert shoppers into buyers by providing product information and creating solutions that empower businesses to improve their customer experience and bottom line. Customers include CDW, Computacenter, Dabs.com, Dell, Hewlett-Packard, Insight, Microsoft, OfficeMax, PC World Business, and Tech Data.
TIE (NYSE Euronext: TIE Holding) delivers web centric, software based solutions that enable all trading partners in the supply chain to work seamlessly together on the major E-commerce processes of marketing, sales and fulfilment. With TIE Kinetix, TIE provides a Total Integrated E-commerce concept, embracing three innovative platforms for Business Integration (including e-invoicing, XML/EDI data synchronization), Content Syndication and E-commerce. The Total Integrated E-commerce solutions minimize the energy needed for a transaction lifecycle throughout the supply chain which enables our customers to reduce cost and maximize revenue and profit. TIE has more than two decades of experience in developing and implementing global E-commerce standards. TIE is a listed company with offices in the United States, Australia, France and the Netherlands.