CNET Channel Plans to Deliver Nordic Languages Product Marketing Descriptions

Thu, 06/09/2005

SAN FRANCISCO, Calif. - June 10, 2005 In an effort to enhance localized content for our DataSource™ customers, CNET Channel has initiated new production processes that will enable us to distribute Nordic market SKUs with product marketing descriptions in Swedish, Norwegian, Danish and Finnish. Our approach is to begin capturing product marketing descriptions in these languages for the SKUs most frequently requested by our Nordic market customers during the previous 18 months.

The analysis we've conducted indicates these SKUs are represented by the following manufacturers:

  • 3Com
  • Acer
  • Adobe
  • AESP
  • AMD
  • Apple
  • ASUSTeK
  • Belkin
  • Brother
  • Canon
  • Cisco
  • Computer Associates
  • Epson
  • F-Secure
  • Fujitsu Siemens
  • Hewlett-Packard
  • IBM
  • Intel
  • Internet Security Systems
  • Kingston
  • Lexmark
  • Maxtor
  • McAfee
  • Microsoft
  • Nikon
  • Novell
  • OKI
  • Panasonic
  • Philips
  • RSA Security
  • Samsung
  • Sony
  • Symantec
  • Targus
  • Toshiba
  • Veritas
  • Xerox

This content will be distributed in stages, but we believe that we will have captured a significant share of the available product information by October 2005. Also during this introduction period, we will produce localized product marketing descriptions for new SKU requests that are submitted from DataSource™ PULL accounts on SKU's outside these top 37 manufacturers.

The limitations will be based on the availability of product information in those Nordic languages from the manufacturers, as we do not translate product marketing descriptions. Unfortunately, not all manufacturers have the same product information coverage in all Nordic languages -- as we have discovered that the availability may vary from 50% to 85%, and in some cases there is no product information for a specific language.

After we release this introduction service, we will incorporate product marketing descriptions for these four languages on an ongoing basis as part of our regular SKU production process. CNET Channel will continue to provide product marketing descriptions in English for all SKUs in the Nordic market, and will distribute a unique record for each new language based on your customer profile. As we prepare to distribute these SKU's in the next 3-4 months, we will be contacting you directly about this service and setting your account to the correct languages.

We are extremely pleased to share this announcement, and appreciate your patience as we enhance our DataSource offering for the Nordic market. Please contact Anders Nylund ( anders.nylund@cnetchannel.com or +46.18.18.6660) to discuss how localized content can enable you to offer end-customers a better quality experience, strengthen loyalty and increase sales.


CNET Channel Contact:
Scott Danish - Vice President, Global Marketing
Phone: +1.415.344.2722
Mobile: +1.415.254.0500