Methodology for Evaluating Content Providers (White Paper)
Below is a sample from the white paper "Methodology for Evaluating Content Providers".
Choosing the right solution for obtaining content for your company’s website is not a simple task. Simply looking at the total number of products
covered and the price is not going to answer all the questions that need to be explored during the selection process.
Key areas to focus on during an evaluation include the following:
Meaningful coverage of relevant products
Richness or depth of data details and quality
Structure of the data and its usefulness
Additional services available from the content provider beyond just providing product data
Remember that your website is the public face of your company to those people that are choosing to do business with you. It represents your brand
image and contributes to overall customer experience.
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