Increase Your Click-Through Rates Using Two Words (White Paper)

For nearly all advertisers, it is a common challenge to get online users to look behind the banner ad’s curtain. How can they pique the online user’s interest and make them take a peek? There are many variables that can significantly affect the click-through rate (CTR): Visual appeal, Banner size, Banner messaging, Banner placement, Context relevance, Geo-targeted content, Advertising brand, Targeted audience, and many more.

CNET Content Solutions runs a different type of advertising through its ContentCast™ platform. One of the components of ContentCast™ is Logo Service. The service delivers a product-specific logo that is relevant to that product.

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